![]() ![]() The second part is painted gray to balance the scale visually. ![]() But he made only the first half of the inscription. According to the designers, red (# DA291C), a symbol of passion, did the best with this role. The choice of color was driven by the desire to show a vivid love of creativity. The most noticeable differences are in “s” and “t.” The lowercase “o” is replaced by two corners opposite one another. They used Uni Sans SemiBold as a base and slightly changed the shape of the letters. Lippincott designed the modern logo font. And here, you can see a reference to past Shutterstock emblems: the viewfinder is meaningfully linked to the camera lens. The icon symbolizes that the authors of digital images, videos, and audio materials keep all the most important and interesting in focus. This is a demonstration of the constantly growing database of media content, an element of visual communication. The two angle brackets in place of the “o” should be interpreted as a “Viewfinder” function. The new visual identification system debuted in 2012. ![]() The result of their collaboration is red and gray lettering with a viewfinder instead of “o.” The font has changed, but the two ts are connected as before. The company Lippincott designed the branding identity, and the process was led by Matt Angorn, the creative director at Shutterstock. The latest redesign completely redesigned the logo, focusing on the name of the service. The word “images” used a font that didn’t exist before. The updated emblem has lost the green elements, which made it possible to enlarge the inscription slightly. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |